Wedding Insurance Direct is a unique insurance product developed by the crew at Calliden and Cerberus Special Risks.

Conversant Studios was contracted to help develop this unique product and take it to market.

Requirements gather and information architecture

The beauty of the Wedding Insurance Direct product lies in its simplicity and this was developed with an effortless purchase path in mind. This enabled us to streamline the offering and ensure that the customer can complete a purchase with as few steps as possible.

Design

The branding and design of Wedding Insurance Direct was an important component of the project and was driven by defining the key target market of the product. The result is a clean and fresh look and feel that welcomes a wide range of customers.

Development

The ecommerce integration and backend management of customer policies development enables the customer service team at Wedding Insurance Direct to manage each an every policy through a customised interface.

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Sydney Surf is a re-skinned version of the Surfcamp Australia website.

Conversant Studios was contracted to produce this to leverage the fantastic URL and to augment the Surfcamp Australia search engine strategy.

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Surfcamp Australia provides a unique surfing experience to both locals living in Sydney and travellers wanting to experience that surfing feeling.

Built on a shoe-string budget, Surfcamp Australia leverages the Wordpress system to manage all content inventory across the site.

Design and development

When Conversant Studios was contracted by Surfcamp Australia the brand was undergoing a bit of a renovation. Our brief was to maintain the basic premise of the legacy branding while establishing a new look and feel to take the site through the next few years.

The result is a strong site that carries the true freedom of surfing throughout each and every screen. The system also integrates with the legacy purchase and booking engine on the site.

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iseekgolf.com is Australasia’s #1 golf site with over 75,000 active members, 13,000 articles and nearly every course in Australasia.

Since 2001, the site had grown out of the simple framework originally built by iseekgolf.com and was bursting at the seams.

We were contracted to develop the next generation of golf websites with heavy social networking and user interaction through their active forum, article and product commenting and reviews and dynamic tee time booking.

Gathering requirements and information architecture

iseekgolf.com has scores an articles for every player from every round on almost every tournament on the major tours around the globe. Add to this the directory of every golf course across the country and you have a whole lot of data that needs to be organised in a simple and find-able way. Another concern was to accommodate the aggressive growth plans the iseekgolf.com crew has for the site.

After nine iterations of the wireframes, all parties were happy with the working document we had produce.

Design

The objective was to maintain the strong sense of the iseekgolf.com brand while housing the vast amounts of data available across the site. Once the core branding elements had been locked down, the design phase essentially became an exercise in online typography.

css & xhtml

Being able to find iseekgolf.com on all the major search engines was one of the most important objectives for this phase. The other objective was the separation of the look and feel of the site from the programming (completed in-house by the talented Matt Allen).

Weatherzone is recognized as Australia’s leading commercial weather information provider to media and internet organisations serving customers in industry, agriculture, government, recreation, education and consumer markets.

Experiencing a dramatic increase in the amount of incoming traffic, Weatherzone had outgrown its original incarnation (see below).

Requirements gathering

With a team of in-house designers and developers, Conversant Studios was contracted to re-organise the organic structure of the existing site. Blessed with some truly magnificent content, Weatherzone had an army of loyal customers that had learned to use the site in its existing form… they were familiar and comfortable with the structure and had invested a significant amount of time coming to terms with this structure.

But the majority of users visited only one or two screens and did not invest the time and effort to dive deeper into the impressive content within the site.

Personas

After gathering as much raw data about the site as possible (including some customer surveys) we put together some personas and came up with four key customers.

Personas are representative archetypes of the key market segments. They are a synthesis of the core users of the site and the new segments the redeveloped site is targeting.

Information architecture

Once the personas had been defined and the key targets were defined, the information architecture (the blueprint) for the site took shape over several iterations.

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*note – the design and development was completed in-house by Weatherzone

Turbosmart builds and manufacturs customised performance car parts and has worldwide distribution.

Conversant Studios was first contracted to provide maintenance to the first generation (read ‘frame-based’) of the Turbosmart website.

Redeveloping Turbosmart

Conversant Studios was then asked to redesign and redevelop the Turbosmart website on a boot-strapped budget. One of the requirements was to provide a simple content management system. Given the budget, we decided to use the open source blogging engine Textpattern to provide the guts of the content management system.

The result has been a fully functioning website that is now managed on a daily basis by the customer.

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