The Gaia Organic Cotton produces garments made from 100% certified organic cotton for babies. Soft, safe and environmentally sound, a Gaia Organic Cotton choice is a responsible choice.

Requirements gathering and persona development

Once we had gathered all the raw data available (traffic logs, customer demographics and customer surveys) we compiled some personas to define the key market segments that the site would target.

Design and development

Gaia Organic Cotton exists in a very competitive market so the look and feel of the website needed to reflect the beauty and simplicity of the products. It was also important that the website complied with web standards to ensure that it was findable by all the major search engines.

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