iseekgolf.com is Australasia’s #1 golf site with over 75,000 active members, 13,000 articles and nearly every course in Australasia.
Since 2001, the site had grown out of the simple framework originally built by iseekgolf.com and was bursting at the seams.
We were contracted to develop the next generation of golf websites with heavy social networking and user interaction through their active forum, article and product commenting and reviews and dynamic tee time booking.
Gathering requirements and information architecture
iseekgolf.com has scores an articles for every player from every round on almost every tournament on the major tours around the globe. Add to this the directory of every golf course across the country and you have a whole lot of data that needs to be organised in a simple and find-able way. Another concern was to accommodate the aggressive growth plans the iseekgolf.com crew has for the site.
After nine iterations of the wireframes, all parties were happy with the working document we had produce.
Design
The objective was to maintain the strong sense of the iseekgolf.com brand while housing the vast amounts of data available across the site. Once the core branding elements had been locked down, the design phase essentially became an exercise in online typography.
css & xhtml
Being able to find iseekgolf.com on all the major search engines was one of the most important objectives for this phase. The other objective was the separation of the look and feel of the site from the programming (completed in-house by the talented Matt Allen).