Wedding Insurance Direct is a unique insurance product developed by the crew at Calliden and Cerberus Special Risks.
Conversant Studios was contracted to help develop this unique product and take it to market.
Requirements gather and information architecture
The beauty of the Wedding Insurance Direct product lies in its simplicity and this was developed with an effortless purchase path in mind. This enabled us to streamline the offering and ensure that the customer can complete a purchase with as few steps as possible.
Design
The branding and design of Wedding Insurance Direct was an important component of the project and was driven by defining the key target market of the product. The result is a clean and fresh look and feel that welcomes a wide range of customers.
Development
The ecommerce integration and backend management of customer policies development enables the customer service team at Wedding Insurance Direct to manage each an every policy through a customised interface.