Information architecture & interaction design are about developing strategies to assist customers finding the things that matter - the things they need to make connections, decisions, and make a difference.
The process
1. Defining the business objectives
We work with you to define the business objective of the website. What you want to achieve, what the customers might want to achieve and the we go about defining some benchmarks and gaging how we can measure the success of the site.
2. Personas - defining the user objectives
We use a proven methodology to define the types of customers you can expect to visit your site. We outline how they find your site and their objectives once they reach your site. We give them a name and a face, make them real people and take the subjectivity out of building the website.
3. Wireframes
Like an architect drawing up plans for a house, information architects define the structure and the ‘flow’ of the website. This is an iterative process where we lock down the sitemap, navigation, nomenclature and develop solutions to meet both the customers and the businesses objectives.
Do you need an information architect? Get in touch with us.
If you’d like to reorganise your site simply give us a call on +61 421 699 494 or use the contact form to drop us a line.