Promoting and advertising your business online is cost-effective and highly targeted allowing you to customise your message at any time. Our long-standing experience will guide you through this new technology. The key to search engine marketing is to run each campaign like mini-experiments, check the results against your objectives and learn. Then re-implement another mini-experiment and repeat.
The flip-side to search engine marketing is optimising your site through accessible code and keyword density.
The process
1. Defining key objectives and budget
We work with you to define the key objectives of the campaign and set a budget for the first few ‘mini-experiments’.
2. Optimising your site
We optimise your website through accessible code and keyword density. This ensure that both the customers and the search engines can fully access the data on your website.
3. Choosing your keywords
We use all available technology to perform research on your industry segment before recommending a targeted list of key words and key phrases for the campaign to target.
4. Run the experiment
Once the ad is approved we monitor the performance of the keywords against the key objectives and the budget.
5. Results and recommendations
Once the mini-experiment has completed we assess the results and provide a set of recommendations for the next mini-experiment.
Want to start advertising online? Get in touch with us.
If you’d like some help simply give us a call on +61 421 699 494 or use the contact form to drop us a line.